Methodology

What we are

• A curated desk of company news and attributed statements — OpenAI, Anthropic, Google DeepMind, Meta, NVIDIA, Microsoft, xAI, Mistral, and closely related AI research coverage.
• Source-forward: wire cards summarize and link out. Frontier Flux originals host a full desk story on-site and still link the primary post or outlet.
• Independent and not affiliated with key AI figures, those companies, or X.

What we are not

• Not an official channel or investor-relations proxy.
• Not a raw social firehose. X already wins at volume; we win on structure and restraint.
• Not a place for invented quotes, synthetic “X said” lines, or unattributed hype cycles.

How stories get on the desk

1. Ingest — public RSS and reputable reporting first; scraping only when needed and never as the product.
2. Curate — drop SEO spam, pure price tape, and thin rewrites that add no desk value.
3. Humanize — rewrite desk copy for clarity and voice; keep claims grounded in the linked source.
4. Publish — bake JSON into a static site and ship. The homepage is the source of truth visitors see.

From X rail rules

• From X cards require a primary or strongly attributed source URL and a date. Prefer status URLs so official X embeds can load.
• Daily watchlist (for now): lab leaders, researchers, and a few news aggregators listed in pipeline/config/ai_figures.yaml. High-signal posts can also seed Frontier Flux Originals.
• Prefer primary posts and first-party interviews over second-hand paraphrase.
• Context is optional but encouraged when a line is easy to misread alone.
• Status posts are shown as official X embeds (X's widget loads the live card). If an embed is unavailable, we fall back to the stored quote and source link.
• We never invent quotes — not for volume, not for engagement, not “in the style of.” Placeholders on the rail are labeled until real posts publish.

How we pick videos

• Videos is a third product surface, not a YouTube search page: curated picks only, company-scoped, with a short desk note on every card.
• Prefer official company channels and a short allowlist of high-signal independents or launch streams. Drama, politics, and reaction spam stay off the list.
• Hard cap roughly 30–40 picks; favor the last 30 days. Evergreen pieces only when the desk clearly needs them for context.
• Cards use official YouTube Share → Embed iframes so playback stays on YouTube. We do not autoplay, rehost, or re-encode video. Channel directory is editorial config, not scraped popularity.
• Source of truth: content/videos.json and content/channels.json, baked at build time like the rest of the desk.

Corrections & independence

If a card is wrong, we fix the JSON and republish. Sponsors — if introduced later — will never write the statement rail or blur into desk copy. Trust is the product.